Felukah World Tour
Production - Tour Management - Logistics Bookings - Talent Booking - Ticketing - Promotion - Marketing - Strategy - Ads Management - Visual Design
Felukah is an Egyptian rapper, singer, poet, and activist whose work blends North African and Western musical influences. Her bold approach has earned her recognition on platforms like Boiler Room TV, Harvard University, and the Brooklyn Museum.
In October and November 2024, Mise En Abyme managed Felukah's first official world tour, which included performances in Berlin, Paris, Bern, Amsterdam, Beirut, Amman, Dubai, and Cairo.
We were responsible for venue scouting, negotiating terms, and organizing talent bookings across multiple cities. Our work extended to handling flights, accommodations, and operational logistics. The visual identity of the tour was developed through city-specific flyers and accompanying materials. Marketing efforts were supported by a targeted strategy and ad management to ensure wide reach and engagement